DL E&C Wins the Red Dot Design Award, One of the World’s Top Three Design Awards
DATE 2021.08.15
VIEW 800
DL E&C Wins the Red Dot Design Award, One of the World’s Top Three Design Awards
DL E&C’s safety helmet design
The DL Group’s CI received the main prize in the brand and communication sector in the Red Dot Design Award 2021 held on August 19. Organized by Germany’s Design Zentrum Nordrhein Westfalen, the award is a reputable award as one of the world’s top three design awards along with IDEA (America) and German iF Design Award.
The DL Group has proven its differentiated design capabilities by winning the prize. The design capabilities based on this are expected to be a huge competitive edge in various business areas in the future. The newly designed CI of the DL Group, commemorating the 82nd anniversary of the company, was deemed to express accurately the group’s vision and philosophy from a design aspect beyond the simple combination of letters. The DL Group’s CI contains DL’s philosophy of leading a sustainable future through the harmony of quadrangle and semicircle blocks, building the foundation of the world, and becoming mutually connected.
The color of the CI is blue, which DL has adhered to for a long time; it symbolizes unlimited creativity and innovation as a global developer moving forward endlessly based on customers’ trust.
