DL E&C

Daelim Group opens GLAD Hotel Yeouido

Daelim Group opened GLAD Hotel Yeouido on December 6, 2014, and it will start expanding its hotel business in full swing. As the Daelim Group’s hotel brand, GLAD Hotel is slated to be built in Gangnam and Mapo in downtown Seoul, where hotel demand is high. With a strategy of fostering the hotel business as its new growth engine, the Daelim Group plans to grow into a group that develops, constructs, and operates hotels with total guestrooms of more than 4,000 in Korea.


GLAD: the Daelim Group’s Hotel Brand

GLAD is a hotel brand developed by Daelim Group, which has launched a new brand to overcome the limitations of overly luxurious and uniform deluxe hotels and excessively design-oriented boutique hotels. Through the brand, the Daelim Group plans to seek differentiation from Shilla, Lotte, Parnas, and Hana Tour by actively promoting the hotel business. The Daelim Group applies to the hotel business its philosophy for construction and dwellings: “actualization of the most comfortable residential culture through prime residential spaces and optimum services.” GLAD Hotel seeks to offer temporary residential spaces in the middle of the city center for guests by doing away with unnecessary factors and offering essential services more sincerely from the customer’s standpoint. With practicality and amicability as its core value, GLAD Hotel, a smart and practical hotel, offers the following: original and efficient space, cozy room as if a guest is at his/her own home, rational and practical function & price, and trendy yet functional space.


Composition of Various Guestrooms, Unique Bar and Restaurant

GLAD Hotel Yeouido consists of 319 guestrooms in 8 different types. The best bedding of the US PCF is provided for all guestrooms, and guests can select pillows depending on their personal preferences. Among the guestrooms, Heritage Ondol enables experiencing Korea’s traditional residential mode. GLAD House with 20 guestrooms, where simple cooking facilities and dining table set are provided, is also noteworthy. In addition, the hotel is equipped with a restaurant, a bar, and a lounge. “Mark T,” named after novelist Mark Twain who loved whisky, is a single-malt whisky bar. The bar offers various single-malt whiskies and cocktails that have yet to be introduced in Korea. On the other hand, the restaurant “Greets” offers breakfast, lunch, and dinner buffet. Korean, Chinese, and Japanese cuisines as well as some Western meal sets are served. On the top floor is the “Executive Lounge” where individuals can handle business in a pleasant space.


The Only Design Hotels Member in Downtown Seoul

GLAD Hotel Yeouido is the second Design Hotels member in Korea and the only one in Seoul. The hotel has been recognized for its original and efficient concept and aesthetic and architectural value. Like Michelin Guide for restaurants, the Design Hotels is a prestigious hotel membership with 21 years’ history. The Design Hotels selects and introduces hotels offering innovative design and unique experience and inspiration to travelers. To be a member of the Design Hotels, a hotel must pass tough screening in many aspects including facilities, services, and top management’s philosophy as well as design. Although more than 400 hotels apply for Design Hotels membership each year, only 5% of them are selected as members on average. Actually, the refined logo and interesting illustration have been consistently applied to GLAD Hotel Yeouido. The façade of the hotel building used bricks and glass – which are basic construction materials – but chic design is presented through change in pattern and arrangement. Inside each guestroom, furniture and furnishings are placed strategically to maximize guest’s spatial utilization and convenience instead of hiding storage spaces like drawers and closets.


Near National Assembly Building, Optimum Location for Businessmen

Since the hotel is located in Yeouido, Korea’s largest financial district and where many political figures stay, a large-scale banquet hall is prepared. The banquet hall Bloom, which occupies the entire LL floor, can accommodate up to 330 people with its 150 pyeong floor area; it is used as the venue of various seminars, events, and weddings. The location of the hotel is truly ideal for businessmen. GLAD Hotel Yeouido has very excellent accessibility to Yeouido, Gangnam, and Gwanghwamun as Seoul’s top three business districts. Convenient and fast transportation is possible to Gangnam and Gwanghwamun through the National Assembly Building Station of subway line no. 9, which is in front of the hotel.


Growing into one of Korea’s Largest Hotel Operators Offering More than 4,000 Guestrooms

The Daelim Group plans to secure 2,000 guestrooms by 2015 in the first phase and grow into a hotel business group operating about 4,000 guestrooms from the long-term perspective. The Daelim Group has hotels with total guestrooms of about 3,000, for which operation has been confirmed in Gangnam and Mapo in Seoul and Jeju Island through Jeju Grand Hotel and Jeju Aerospace Hotel, GLAD Hotel Yeouido, and Gangwon May Hills. With all these, the Daelim Group is ranked Korea’s third hotel operator, following Shilla and Lotte as Korea’s two largest hotel operators. Currently, Daelim is operating the hotel business actively centered on Seoul and major local cities by selecting strongholds that can attract overseas tourists and major customers following GLAD Hotel Yeouido.  


Optimum Services Offered Ranging from Hotel Planning to Development, Construction, and Operation 

For the hotel business promoted by the Daelim Group, its affiliates will be in charge of business planning, development, and hotel construction and operation. Daelim will take charge of hotel business planning and development, with Daelim and Samho, which are in charge of the construction business within the Daelim Group, participating in construction according to hotel size. The Daelim Group recently won a series of large-scale hotel construction projects ordered by Seoul and major cities nationwide, and it consolidates capabilities for the hotel construction business. The Daelim Group’s prime hotel construction competency was acknowledged through the successful construction of Conrad Seoul Hotel, Grand Hyatt Incheon, and Nest Hotel. In addition, Daelim is currently constructing Four Season Hotel Seoul, the world’s best luxury hotel brand that will open for the first time in Korea.

Ora Resort, which is in charge of the hotel and resort business within the Daelim Group, will offer hotel operation services. The know-how and human resources of Ora Resort, which has been operating Jeju Island’s Jeju Grand Hotel – a five-star hotel with 512 guestrooms – for 38 years since 1977, will be actively utilized for hotel operation. Based on all these, the Daelim Group has a policy of establishing itself as a full line service provider offering optimum solutions in all stages of hotel planning, development, construction, and operation. With regard to the hotel business, considerable synergy effect is predicted by building a value chain through which business development, construction, and operation can be performed by the Daelim Group itself.

 

GLAD HOTEL

Room

Restaurant